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>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...

>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...

>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...

Judge ceelo degree -- green pleading not guilty to a drug charge. entertainment correspondent nischelle turner is here following the developments. >> most people know him as a coach or mentor. hes also a five-time grammy winning artist, part of the hip hop group goody mob. he walked into court with a cold exterior and holding hands with a woman, then he faced the judge. a few hours before "the voice" hit airwaves monday night, unof its celebrity coaches appeared before a real-life judge in a los...