CNN Fareed Zakaria GPS August 25, 2013 17:18:00
>> so now youve got the patent, youve got the prototype. what happens next. >> i needed to name it and i needed a package. so i created the package on my friends computer with her help and i wanted my packaging to be very different. i made it red, which hadnt been done in the hosiery space. i did three cartoon women that are very different looking. for many years it was the same half-naked woman, you know in photography on all of our packages, it was very confusing. so that stood out. i knew if ...
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