Page 2 - Hotels Network Source News Today

The Hotels Network (THN) is putting the power back into the hands of hoteliers’ to unleash the full potential of their direct channel with the launch of the most sophisticated personalization platform for hotels. Incredibly easy to use, this all-new platform will transform the way hotel teams work, enabling brands to drive higher revenue without having to invest more time or resources.

The Hotels Network (THN) has been named 2023’s #1 Direct Booking Tool by Hotel Tech Report, and placed as a finalist in the Parity Management Solution category.

Controlling the price of your hotel’s rooms online is a vital part of growing your direct channel performance. If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead.

Pestana Hotel Group, the largest international tourism and leisure group of Portuguese origin, has chosen to partner with The Hotels Network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will utilize THN’s product suite to personalize their hotel website users’ experiences by tailoring messages and offers to each individual, proven to drive bookings and revenue.

As the summer season gets started, all the signs are pointing to one common trend: travel is fully back. With pent up demand at an all-time high, holiday-makers are excitedly planning and booking that special trip away. And as a hotelier, this presents a golden opportunity.

In today’s connected world where social media is king, viral campaigns are some of the most successful marketing techniques out there. This type of marketing generally creates interest in a product or brand through emotionally engaging messaging or visuals that can easily be shared from person to person. There are many valuable lessons that hotels can apply in their own strategies that piggyback off of viral user-generated content. An example of this?

At The Hotels Network (THN), we recently partnered with Net Affinity to bring hoteliers an inspiring webinar around the power of building a robust mobile strategy to boost hotel website conversions. Special guest Deidre Featherstone, Group Digital Marketing Manager for McGettigan Hotels, also shared first-hand experience with all things mobile.