Page 2 - Hotels Network News Today

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely ...

The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.

For the past year, generative AI has been everywhere, but is it all hype? I set out to explore this question with HSMAI Marketing Advisory Board at a recent meeting. There were mixed opinions in the room, highlighting both the potential and the challenges of integrating AI into the hospitality sector.

This month, The Hotels Network (THN), a direct growth platform for hotels, unveiled their inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.

Developed by senior industry leaders, the free-to-download e-book outlines a step-by-step action plan for organisations to implement sustainable initiatives, features best industry practices from the association’s members, and includes a ‘live’ worksheet to help teams get started.

As hoteliers navigate the ever-evolving landscape of the hospitality industry, certain moments stand out as pivotal, and Black Friday is undeniably one of them. This annual shopping phenomenon has seamlessly woven its way into the fabric of the travel sector, influencing consumer behavior and reshaping booking patterns. With the Black Friday shopping frenzy now behind us for another year, The Hotels Network (THN) has carried out an analysis to understand its impact on direct channel performance,...

The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the metropolitan area to attend its annual Directors Roundtable & Conference on Oct. 18 at the Washington Marriott Capitol Hill.

The Hotels Network (THN), a direct growth platform for hotels, has unveiled its most recent innovation for hotel marketers to add to their toolkit of direct channel conversion boosters: Templates. This cutting-edge feature is poised to transform the way hoteliers approach their website personalization strategy, enabling the effortless creation of compelling marketing messages. It provides inspiration and time-saving templates meticulously crafted by a team of design and hotel marketing experts. ...

Article - HSMAI 2023 Sales Leader Forum Set for Long Beach, California - The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8, 2023. This year’s event, organized by HSMAI’s Sales Advisory Board, will focus on Leading the Way, when it comes to important trends, critical insights, and evolving customers and what they mean for leading hotel sales teams today and in the future.

The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8, 2023. This year’s event, organized by HSMAI’s Sales Advisory Board, will focus on “Leading the Way,” when it comes to important trends, critical insights, and evolving customers and what they mean for leading hotel sales teams today and in the future.