Predictive Audiences News Today

AdTheorent utilizes precise location data for visitation modeling, location-based targeting, and deterministic measurement NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. ,...

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead.

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely ...

Reaching podcast listeners based on granular consumer behaviour.

Independent podcast company Acast is teaming up with Proximic by Comscore – a leading provider of audience and content targeting solutions for media

Ashutosh Gupta, country manager- India, LinkedIn, and Abhishek Shrivastava, VP- product management, LinkedIn, discuss the platform's new AI marketing solution and emphasis on the Hindi language.

GUEST RESEARCH:   LinkedIn has today released marketing research and new product announcements which shows how the industry is ready to embr...

Marketers in Asia-Pacific (APAC)—including the Philippines--are ready to embrace AI, with more than three-quarters (76%) feeling confident about using the technology, according to new research from LinkedIn.

Accelerate helps craft end-to-end campaigns.

Operator: Good day, and thank you for standing by, and welcome to the comScore Second Quarter 2023 Financial Results. [Operator Instructions].