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March 13, 2024
How GenAI is revolutionising CTV advertising in South-East Asia
July 28, 2023
How programmatic CTV media buying is changing the face of advertising
April 1, 2023
JioCinema records 6 cr unique visitors, 2.5 crore downloads on Day 1 of IPL 2023
November 23, 2022
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has announced an exclusive partnership with ArabyAds, a leading ad tec..
November 18, 2022
ArabyAds will now have access to LG Ad Solutionโs native inventory within the region
November 23, 2021
The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened the floodgates for newer technologies of content monetisation, digital/programmatic advertising and viewership measurement.