Howard Rybko News Today

Mar 15, 2021 Have you seen the movie that starts with a group of terrified soldiers in a bobbing boat, being tossed onto a blood red beach erupting in sand and bodies? By Howard Rybko, CEO of Syncrony None of those soldiers can be sure they will survive. Neither can you, if you are looking to go into business online. Here are some rules to ensure your survival: * It’s never simple or easy; building an online store is hard. * Building an online store awlays takes much longer than you expect. *...

Jan 7, 2021 In my experience, terms and conditions (T&Cs) are one of the last ‘to-do’s’ in the rush before a new online store goes live, writes Dr Howard Rybko, chief digital officer at Syncrony Digital. Many online merchants think T&C’s are a chore. They palm the job off to some sucker in their team, which leads to a last minute find & replace of some pinched T&Cs or else a kick down the road to a legal person somebody knows. Either choice caries too much risk for my liking. If you wan...