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Mining Value From Seconds-Based TV Measurement

Mining Value From Seconds-Based TV Measurement
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

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TV demographic modelling partnership

datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, is partnering with MRI-Simmons, a provider of insights on the

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DatafuelX And MRI-Simmons Bring Demographic Modeling To TV

DatafuelX And MRI-Simmons Bring Demographic Modeling To TV
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The 16 Hottest Adtech Companies Solving the Industry's Big Challenges

Companies saw big opportunities in retail media, streaming TV, and generative AI.

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CIMM to assess US TV and cross-platform measurement panels

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

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