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明星开店"大败退"- DoNews专栏

2014年，非诚勿扰主持人孟非创办了“孟非的小面”，在郭德纲、黄健翔等圈内好友的捧场下，吸引了大批消费者。第一个月，要想进店吃面，甚至还要额外花20元从黄牛手中购买进店资格。同年，韩寒也创立了连锁餐厅“很高兴遇见你”，同样打着明星偶像IP。“很高兴遇见你”餐厅的菜单、墙壁上，均布满了韩寒的身影。身为偶像的韩寒，也时常去到餐厅，与粉丝签名合影。然而，成也明星，败也明星。远超行业均价的明星店，让原本满怀兴奋与期待的粉丝们，瞬间冷静了下来。在明星社交账号下，时常能看到消费者吐槽明星店价格贵、分量少的评论。另一方面，与明星高度捆绑，虽然会为明星店瞬间带来流量，可一旦明星人设倒塌或形象受损，“明星店”也将遭遇灭顶之灾。体育明星林丹曾在自己事业巅峰期，自掏腰包500万，�

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光环是把双刃剑：明星开店"大败退"_创事记_新浪科技_新浪网

光环是把双刃剑：明星开店"大败退"_创事记_新浪科技_新浪网
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

Ying yangSouth koreaMeng feiHuang leiGuo degangHuang xiaomingHuang bo kyungManagement limiteda corporationResearch center on firstResearch centerTechnology sinaGenesis sina scienceSina scienceHefei eveningHefei happy tianjin marketHefei lu yang district

明星开店"大败退"-钛媒体官方网站

明星开店"大败退"-钛媒体官方网站
tmtpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmtpost.com Daily Mail and Mail on Sunday newspapers.

Ying yangSouth koreaMeng feiHuang leiGuo degangHuang xiaomingHuang bo kyungManagement limiteda corporationResearch center on firstResearch centerVision china textHefei eveningHefei happy tianjin marketHefei lu yang districtBeijing newsVillage fuzhou

明星火锅店割了谁韭菜？_经营

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明星火锅店割了谁的韭菜？-钛媒体官方网站

明星火锅店割了谁的韭菜？-钛媒体官方网站
tmtpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmtpost.com Daily Mail and Mail on Sunday newspapers.

South koreaMeng feiHuang xiaomingHuang xiaoming leeHuang bo kyungFire agencyResearch centerText rhino entertainmentYin zheng fire phoenixRhino junHuang xiaoming lee iceGuo degangGuo zhaoSouthern islandGuo canadaFine marketing