February 5 2021, 9:26 am | BY Ricki Green | 19 Comments
Health insurer ahm has unveiled its new brand platform ‘You’re Good’, its first major brand campaign produced by newly appointed creative agency, The Monkeys, part of Accenture Interactive.
Off the back of a year in which Australians and the health care system have been faced with unprecedented challenges, ahm was looking for a brand platform that better reflected the more meaningful role that they are playing in their customers’ lives. Via simple, easy and affordable products – ahm customers can spend less time worrying about their PHI and get back to enjoying life.
The new brand campaign consists of three new TV spots, social, internal and CRM integration and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
February 5, 2021 10:46
AHM has launched new brand platform ‘You’re Good’, representing the recent shift in its creative agency from Clemenger BBDO Melbourne to The Monkeys last year.
AHM ran a pitch process for its creative account in mid-2020. Clemenger BBDO Melbourne worked with the health insurer for three years and was responsible for the introduction of the brand platform ‘The Simple Bit’ in 2018.
The new campaign continues the simplistic black and white animations which first appeared with the launch of ‘The Simple Bit’, however the story of each character in the new campaign leads to the message of ‘With AHM, you’re good’.
December 21 2020, 9:19 am | BY Ricki Green | 27 Comments
After winning a significant amount of new business during 2020, The Monkeys, part of Accenture Interactive, is growing with new hires and promotions.
Melbourne based senior creative team, Joe Sibley (above right) and Hugh Gurney (above left), have been promoted to joint creative directors. Similarly, Connor Beaver (bottom right) has been promoted to creative director with Scott Zuliani (bottom left), his associate creative director.
Says Ant Keogh, CCO, The Monkeys Melbourne: “It’s a wonderful thing to be able to promote four talented and trusted creatives from within the building, people that have been with us pretty much since the inception of the Melbourne office, or in Hugh’s and Scott’s case, before that, in the Sydney office. These guys have always acted as leaders when it came to the work, so it’s nice, as the office grows, to set it in place officially.”
BCF celebrates the joy of camping in the face of no overseas travel
December 11, 2020 10:51
There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year.
BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors.
The ad also makes reference to the origins of COVID-19, with lyrics expressing “Shaz is a bit upset that somebody ate a bat”.
December 11 2020, 10:25 am | BY Ricki Green | 32 Comments
With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ via The Monkeys Melbourne, is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.
The outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing.
Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year.
The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations.