Tottenham Hotspurs rides digitalisation, personalisation to retain fans | Marketing
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
United Kingdom South Korea Stuarta Spencer Hyn Cho Donna Maria Cullen Tottenham Hotspur Football Club
Source: campaignindia.in