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Business Hub: 42 Below founder, outgoing Savor chair Geoff Ross on his next chapter
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Aimee Shaw is a business reporter focusing on retail, small businessaimee.shaw@nzherald.co.nz@AceeyShaw
Fifteen hundred kilometres away from Savor Group s Auckland head office, outgoing chair Geoff Ross is mustering away at his lakeside farm, scoping out plans for his next venture. The 53-year-old is retiring from the board of the hospitality group at the end of this month to focus on what he says has potential to become the next big thing: regenerative farming.
Ross and his wife Justine purchased a 6500ha farm on the fringe of Lake Hawea in Central Otago two years ago, and run a small agriculture operation that produces merino wool and premium meats, and doubles as an accommodation retreat for wealthy visitors.