Ibrahim Boona News Today

DUBAI: Snapchat has introduced a host of new activations for users during the World Cup in Qatar. Owners Snap said 55 percent share sports-related topics on the platform, while 58 percent engage with such content. Moreover, some 83 percent of football fans use a phone while watching TV, according to FIFA. Activations include on-ground experiences in Qatar, new augmented

Snap’s head of creative strategy, Haran Ramachandran, explains the remarkable experience of Augmented Reality.