"How big data analytics will transform the future of fashion retailing" by Niloofar Ahmadzadeh Kandi
The primary purpose of this book chapter is to investigate the applications and benefits of big data analytics in fashion retailing to discover the opportunities created by big data in this industry. Fashion has a substantial share of data production, and big data in the fashion industry has created countless challenges and opportunities. Today, the analysis of data obtained from various sources as a critical factor to smart fashion retailing can lead to strategies for better decision-making und...
Source: uow.edu.au