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Czech Prima joins online ad exchange

The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media. CPEx is an association of Czech online media publishers and includes Mafra, Czech News Center, Economia, Vltava Labe Media. It has been making advertising space available to advertisers using RTB technology since 2013. It…
Czech Republic Vladimir Porizek Czech News Center Media Club Prima Czech Vltava Labe

MBC 2 On The Go goes on Azam TV | The Nation Online

Malawi Broadcasting Corporation (MBC) and pay television service provider Azam TV have announced an agreement which will see MBC 2 airing on the Azam platform. MBC management said they see the opportunity as a breakthrough as previously their viewers were limited in terms of coverage and transmission as they were only accessing their programming through
George Kasakula Sayed Kardash Chisomo Mwamadi Malawi Digital Broadcasting Network Malawi Broadcasting Corporation Impression Media

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Czech Prima buys Media Bohemia

The Prima Group has completed the acquisition of Media Bohemia for an undisclosed fee. As a result, it now holds an 80% stake in the online media agency Impression Media. According to Prima, the acquisition is a strategic step that will significantly strengthen Media Club in the field of online and programmatic advertising. Impression Media…
Czech Republic Miroslav Hrnko Nick Jr Our Media Club Prima Group Media Club

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