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Facebook in a note to advertisers explained how Apples App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement. The memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebooks vast social networking platform for distribution. Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apples pr...

  Facebook in a note to advertisers explained how Apples App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement. The memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebooks vast social networking platform for distribution. Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apples privacy-focused SKA...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. A leaked Facebook memo to advertisers lays out how Apples new iOS 14.5 will impact ad campaigns. The memo warns that results will fluctuate and audiences will shrink. Certain attribution tools will no longer be available. Facebook sent a memo to advertisers April 28 detailing the effects Apples new privacy settings will have on ad campaigns. The memo, obtained...