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“While public health officials and the media have been emphasizing the potential negative impact of vaccine hesitancy, our study found that emphasizing the overwhelming vaccine acceptance expressed by most people is a better way to get those who are unsure to accept COVID-19 vaccines,” said Aral, who is the director of the MIT Initiative on the Digital Economy.
The preliminary paper, “Surfacing Norms to Increase Vaccine Acceptance,” was co-authored by MIT Sloan PhD student Alex Moehring, postdoctoral researcher Kiran Garimella, M. Amin Rahimian from the University of Pittsburgh, and Avinash Collis from the University of Texas. It is under peer review.