Index Pin News Today

Amazon has built an incredible experience online, a lot of it recognizing who you are. >> they want that experience offline. >> offline retailers need to be able to recognize you really on any channel you engage with them, whether it be online social or in-store. >> reporter: the technology which you opt into is baked into their payment system. its also integrated into a store as app so youll get push notifications when you enter the store. >> it will say welcome back. it might suggest a new pro...

Incentive to try something new. >> reporter: they were previously behind google wallet but this technology doesnt require a phone to pay. >> you dont have to pull out your phone or wallet. you walk up and you enter an index p.i.n. and you effectively log into the store. >> reporter: right now its limited to smaller stores but they are hoping that eventually the technology will be in major retailers. and imagine this, by walking into a store, youre actually logging into that store. ads are gettin...