The Drum | How Plant-based Brand GoodDot Became A Household Name In India
As the plant-based food movement gains momentum globally, India's brand GoodDot has a strong head-start, with two-thirds (65%) of Indian consumers willing to try plant-based foods. The Drum spoke to the vegan food brand about how it is positioning and marketing its brand in the hugely competitive market.
Neeraj Chopra Abhinav Sinha National Institutes Of Health India Gooddot National Institutes Rand Purpose
Source: thedrum.com