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Far from risking the inherent indulgence of baked goods, Puratos believes health is at the heart of consumer trends for 2024

From the launch of the first branded health-focused bread in the 1920s to the development of a fibre-packed sourdough ingredient in 2021, Puratos has been at the forefront of the health trend. Itโ€™s part of the companyโ€™s DNA.
Henri Groot Getty Tom Merton Auguste Picard Gettyimages Leo Patrizi Pelsmaeker Puratos Sara Gettyimages Photominus

KIND embraces 'AND' philosophy for snacking innovation to balance health, taste, convenience & sustainability

Health and wellness remain top priorities for snackers, but as peak pandemic continues to recede, indulgence is becoming more important and as such consumers are less willing to sacrifice taste for functional benefit, according to Emily Strobel, VP, growth platforms and innovation at KIND.
United States Almond Acres Initiative Soft Baked Squares Soft Baked Granola Acres Initiative Kind Snacks

KIND embraces 'AND' philosophy for snacking innovation to balance health, taste, convenience & sustainability

Health and wellness remain top priorities for snackers, but as peak pandemic continues to recede, indulgence is becoming more important and as such consumers are less willing to sacrifice taste for functional benefit, according to Emily Strobel, VP, growth platforms and innovation at KIND.
United States Almond Acres Initiative Soft Baked Squares Soft Baked Granola Acres Initiative Health Amp Functionality

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KIND embraces 'AND' philosophy for snacking innovation to balance health, taste, convenience & sustainability

Health and wellness remain top priorities for snackers, but as peak pandemic continues to recede, indulgence is becoming more important and as such consumers are less willing to sacrifice taste for functional benefit, according to Emily Strobel, VP, growth platforms and innovation at KIND.
United States Almond Acres Initiative Soft Baked Squares Soft Baked Granola Acres Initiative R Amp D

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