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New Data Reveals Launching a Premium Loyalty Program is on the Minds of Nearly All Retailers in 2021 Share Article Clarus Commerce’s latest report highlights what retailers are currently offering compared to what consumers want in exchange for their loyalty "Consumers want instant benefits, amazing experiences and a lot of value and they are willing to pay a membership fee to access it. It’s time to go above and beyond the competition with both transactional and experiential rewards.” —...