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Mandates and whether you have to eat broccoli. you could have an entire paradigm shift and it could start with the iphone in your pocket. what do you mean by that? >> the digital world is so incredibly advanced, and for all intents and purposes, it hasnt intersected, and this is where we can have this care of infrastructure. its totally connected with health care reform today. >> how do you provide actionable guidance for people? you have some examples that you talk about where you could get rea...