Ingredient Screening Process News Today

>> i absolutely wanted to prove as an industry expert this could be done. >> she also brought on mia, campaign for cosmetics. >> we took a list of almost 1500 ingredients and said, we cant use those ingredients, but the products have to perform. people thought we were crazy. they said we couldnt do it. >> beauty counter launched in 2013 with the highest level of transparency and unparalleled standards and safety. >> we created an incredibly strict ingredient screening process, one of the most he...

>> i wanted to prove that this could be done. >> also brought on the former operating director of the campaign for safe cosmetics. >> the idea was to have those two pillars equally represented on our platform. took a list of 1500 ingredients. we cant use those ingredients, but the products have to perform. people thought we were crazy. >> launched instead 2013 with the highest level of transparency and unparalleled standards in safety. >> we created an incredibly strict ingredient screening proc...