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Apple faces new lawsuit over its data collection practices in first-party apps, like the App Store

November 14, 2022

This sort of data collection would raise questions about Apple's implementation of Apple Tracking Transparency (ATT).

United States Elliot Libman Tommy Mysk Inmobi Appsumer Epic Games Us Department Of Justice

Source: techcrunch.com

CMO's top 8 martech stories for the week - 22 September 2022

September 22, 2022

All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.

United States Bevan Wallace Michel Feaster Russ Heddlestone Taylor Brown Kevin Wang

Source: cmo.com.au

Apple breaks Meta-Google ad monopoly with iOS privacy changes

September 7, 2022

Apple's privacy changes in the App Store called App Tracking Transparency (ATT) has given a boost to its ad business, and the iPhone maker has managed to break the Facebook-Google advertising monopoly in the online search market.According to a ...

New Delhi Mark Zuckerberg Inmobi Appsumer App Store App Tracking Transparency Apple Search Ads

Source: prokerala.com

One year later, Apple's privacy changes helped boost its own ads business, report finds

September 6, 2022

Apple's App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis

United States Inmobi Appsumer App Tracking Transparency Search Ads North American Middle East