Inoculation Science News Today

Short animations giving viewers a taste of the tactics behind misinformation can help to “inoculate” people against harmful content on social media when deployed in YouTube’s advert slot, according to a major online experiment led by the University of Cambridge.

The tactic, which involves showing 90-second clips designed to inoculate people against harmful content on social media, is based on research by the universities of Cambridge and Bristol.

The study used short cartoons in YouTube’s advert slots to familiarise people with common manipulation techniques.