Insane Grain News Today

Mission Ventures, the UK-based accelerator operator, has launched a programme aimed at food firms offering better-for-you-products.

How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores. But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the sco...

Downloads From King Arthur to Indiana Jones, tales of the hunt for the Holy Grail are legion. The mystical artefact, which made its first appearance in a late 12th century poem by Chrétien de Troyes and which Robert de Boron subsequently claimed was Jesus Christ’s drinking vessel from the Last Supper, has since made countless appearances in literature, art, music, TV shows, movies and even video games. But it continues to prove elusive – much like the most sought after treasure of the food...

Downloads Put up your fists, potatoes! Chickpeas, fruit and corn are challenging your title as bagged snacks’ heavyweight ingredient. Better-for-you brands like Hippeas, Emily’s and Proper are squaring up to the category’s spud-based champs. And they’ve picked just the right time to do it. In the words of new report ‘The Age of Progressive Fmcg’ by Finn Communications, bagged snacks’ disruptors “are exploiting profound shifts in consumer attitudes and behaviour, such as a growin...

By Helen Gilbert2021-04-01T08:40:00+01:00 Source: Insane Grain Warburtons has ploughed £250,000 into snacking brand Insane Grain as part of the Batch Ventures innovation fund. The investment is the second one made by the 50:50 joint venture with independent business accelerator Mission Ventures, which provided capital for Dorset-based specialist biscuit manufacturer, The Artful Baker Ltd in February. Insane Grain was founded by Rushina Shah in March 2020 and recently launched its bagged snac...