Inside Apps News Today

>> not just on twitter either. it would be interesting to see this button on websites. >> we launch with twitter but shortly we hope to have this wherever theres activity or conversation online. >> what problems are you trying to solve with this technology? >> the observation that we had was that theres a lot of discussion in social networks, on websites, inside apps around television and entertainment. but its too hard. theres too much friction to get the user from there to watching it. and we ...