Detailed text transcripts for TV channel - MSNBC - 20120616:09:48:00
Because the story around it is what people are paying for. so when i meet small business people, all i ask them is not whats their balance sheet but whats their story. why should i pick you? why do i care about what youre doing? if you start giving me all the inside baseball statistics about why you are 2% better than some other competitor, im already glazed over because thats not how i see the world. >> so if im hearing you right, get out of myself and put myself in your shoes and better unders...
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