Page 40 - Insider Intelligence News Today

Elon Musk's X, previously known as Twitter, risks a substantial decline in ad revenue following the withdrawal of major brands like Apple, Disney, and IBM, amidst concerns over "brand safety."

Despite Musk’s criticism of Media Matters’ recent research, X admits in a lawsuit filed Monday against the watchdog that advertisements on X are sometimes served next to “controversial content.”

The results come after retail bellwether Walmart last week took a cautious stance going into the holiday shopping season, which is expected to grow at the slowest pace in five years.

IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content

Holiday shoppers are expected to spend their way to another record year even with inflation and debt worries overshadowing their expenditures.

Even before major brands like Apple, Disney, and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company…

Even before major brands like Apple, Disney and IBM paused their ad spending on X in the wake of Elon Musk's endorsement of an antisemitic post, the

According to an October forecast from Insider Intelligence, X ad's business was on track for a 54.4% year-over-year decline in worldwide ad spending, from 2022 to 2023. With the additional advertiser pull-outs, that decline may be even more significant, analysts now believe. X is facing a potential loss of sizable ad spend, as a number of advertisers have paused or stopped their ad campaigns on X after owner Elon Musk amplified antisemitic conspiracy theories on the platform.

IBM, Lionsgate, the European Union, and, reportedly, Apple, have all pulled advertising from X following Elon Musk’s apparent endorsement of an antisemitic conspiracy theory. Experts say it could soon get much worse.

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