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Pejoy's latest campaign launches hunt for soon | Marketing-Interactive

Japanese confectionery company Glico invites Malaysian consumers to hunt for cream-filled stick snack Pejoy flavours in stores before they are discontinued forever in their new campaign called The Endangered Packs. The campaign is done in conjunction with The Chariot Agency which features the Pejoy
Kian Leong Adrian Cheah Asian Scents Co Chariot Agency Christyna Fong Pocky Malaysia

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Anne Njathi: Why I'm keen on deconstructing Africa's influencer marketing

What you need to know: Among Ms Njathi’s proudest moments in life is her recently co-authored book chapter with Dr Nicole Lee. The chapter has valuable influencer marketing insights that would influence marketing strategies adapted by stakeholders across Africa. Thank you for reading Nation.Africa When Anne Njathi left Kenya for the United States of America two years ago, the now PhD student knew exactly what she wanted to achieve. Many thought that it was absurd for her to leave a well-payin...
United States South Africa Anne Njathi Nicole Lee Joe Biden Kamiu Primary School In Manyatta Constituency

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