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The 13-year-old business credits a loyal social media following: “I treat every single one of them as family because that’s what they are to me.”

How Instagrammy cookware got so popular Vox.com 12/21/2020 © Courtesy of Our Place The popular Always Pan cookware from the startup Our Place. If you’ve spent any amount of time scrolling through Instagram lately, you’ve probably seen what many have dubbed the “Instagram Pan.” The pan, called the “Always Pan” and made by the cookware startup Our Place, has become notable because its ads are ubiquitous, following customers around on Instagram relentlessly, displaying noodles bei...