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Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

This week in social media news, Twitter announces new video and audio programming at year’s Digital Content NewFronts, Meta shares the ways brands are driving relevance by harnessing the codes...

Small businesses will soon be able to manage messages across Messenger, Instagram Direct and WhatsApp all in one place.

Top brands have embraced TIkTok ads in 2020 as a new format to reach younger, content-hungry demographics. Don't miss these crucial tips.

The rapid pace of digital transformation in East Africa has had a significant impact on not only how people live their lives, but also on how communication and commerce are conducted, allowing the modern customer to do everything – immediately. This has also had the unintended consequence of altering the way we are targeted by […]

Sourced from International IDEA Digital technology has not only profoundly altered the way we live our lives, but also changed the pace of communication and commerce, allowing us to do everything, immediately. While this has effectively impacted every aspect of our lives, it also inevitably changed the way we are targeted by fraudsters. Along with the world transforming to digital, so has crime. According to an Accenture report published in 2019, the total value at risk of cybercrime over the n...

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