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Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing

Hershey is gaining market share in the US confection market while its top competitors fall farther back by replacing its old playbook of innovating and marketing to masses with a more targeted “occasion-based” approach to product development and “mass personalization” media strategy.
Chuck Raup Super King Intelligence Engine Hershey Intelligence Engine R Amp D

Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing

Hershey is gaining market share in the US confection market while its top competitors fall farther back by replacing its old playbook of innovating and marketing to masses with a more targeted “occasion-based” approach to product development and “mass personalization” media strategy.
Chuck Raup Super King Intelligence Engine Hershey Intelligence Engine Ood Retail Ande Commerce Ugar Reduction

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