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Designing for Gen Z: What do digital natives really want in a mobile app? | Manufacturing & Logistics IT Magazine

As digital natives, Gen Z -  those aged 10 to 25 - have been surrounded by technology, social media, mobile devices, and the internet their entire lives.  With nearly 40% of mobile users being Gen Zers, they represent the largest consumer group for video content - making them key targets when it comes to designing a successful app.
Interaction Design Foundation Gen Zers User Experience

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