Taking the guesswork out of digital-enabled business growth
Taking the guesswork out of digital-enabled business growth SECTIONS Last Updated: Apr 29, 2021, 08:10 PM IST Share Comment The question on Return on Marketing Investment (ROMI) has always confounded business owners, but never pinched as much as it does today - when COVID has put every expense under the microscope. ROMI is the incremental financial contribution generated by marketing over marketing spend. While this sounds promising, it is not as popular as it could or potentially should be. Th...
Redickaa Subrammanian Estee Lauder York Economic Development Corporation Marketing Investment Interakt Digital New York Economic Development Corporation
Source: indiatimes.com