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How Twitter has established itself as the perfect platform for tech B2B brands

How Twitter has established itself as the perfect platform for tech B2B brands With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns by Updated: Apr 1, 2021 6:26 PM Twitter is what s happening, and what people are talking about right now. It is the indisputable hope for real-time public conversation for sports, music, entertainment, technology, gaming, business, and seismic cultural shifts – across all interests and passions. When brands are strategizing their launch campaigns, Twitter is ideal to build awareness and interest for something new and that is not just restricted to a product launch or a movie release. The platform has proven tailored solutions across verticals and geographies.

UNAIDS & FCB India craft poignant film on transgenderism in India

The mirror UNAIDS has released “The Mirror” on the International Day for Transgender Visibility. The film, ‘The Mirror’, portrays a young boy who is pouting and opts out of playing with other children during a big Indian kite festival. His mother eggs him on but he sneaks off downstairs alone. He drapes himself in a woman’s scarf and smiles as he sees his reflection in a mirror. Moments later, his mother and his grandmother catch him dancing dressed up. The music track stops, and the women stare at the boy. A few seconds of dread pass by and suddenly the women join him.

Mountain Dew Ice unveils first-ever campaign featuring brand ambassador Hrithik Roshan

PepsiCo India unveiled its  Hrithik Roshan, offers the proposition of  Jeetne ki Aag aur Thanda Dimaag and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.  The  ‘Made for India’ Mountain Dew Ice™ has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ campaign is building a very aspiring extension to the Dew philosophy. The film opens with Hrithik Roshan contemplating a world record breaking bike stunt. Fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew Ice™ and takes the challenge head-on. The powerful words 

Facebook partners with Worldwide Media for Filmfare Awards Marathi 2020

The awards will stream on Facebook Watch on 14th March 2021, at 7.00 PM by Updated: Mar 13, 2021 10:07 AM Facebook has partnered with Worldwide Media to bring the Planet Marathi presents Filmfare Awards Marathi 2020 on Facebook Watch on 14th March 2021, at 7.00 PM IST in India and 7.00 PM EST for the US & Canada. Catch your favourite celebrities from the Marathi film industry, along with behind-the-scenes action, performances, and red carpet highlights from the award ceremony on Filmfare’s official Facebook page. Facebook Watch is a place to discover and enjoy videos on Facebook. Home to a wide range of videos such as live events, shows, sports, news or music videos – Facebook Watch is a destination where content, community and conversation come together.

Dilen Gandhi moves out as Sr Director and Category Head Foods, PepsiCo India

Dilen Gandhi quits as PepsiCo s Sr Director, Category Head Foods; Anshul Khanna takes over As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia. by Updated: Mar 15, 2021 5:24 PM Dilen Gandhi has moved out as Sr. Director and Category Head Foods, PepsiCo India. Gandhi has over 17 years of experience in Marketing and Sales. In the past he has been associated with Procter & Gamble and Gillette. Confirming the development, a PepsiCo spokesperson said, Over the last 4 years, Dilen has played an integral part in driving growth and category leadership for PepsiCo India’s foods portfolio.  His efforts steered the food business to become one of the fastest growing verticals. The company would like to thank Dilen for his many contributions and wish him the very best for all his future endeavours.”

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