Internet Creators Guild News Today

Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of mozzarella sticks we’re sharing in a Baltimore bar. “On Instagram, I’ll have a video hit 900,000 views and make six dollars,” McGoff said. Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves.

Content creation is work, but in such a rapidly shifting social media landscape, creators face an uphill battle fighting for fair pay and ownership of