Intimate Fine News Today

Sabyasachi Mukherjee takes down mangalsutra ad after 24-hour ultimatum by MP minister - Last week, Dabur India Private Limited also had to take down their 'Fem' ad featuring a same-sex couple celebrating Karva Chauth.

‘Mangalsutra’ row: We seem to be suffering from ’Newfangled Societal Syndrome’ writes Sumit Paul

Sabyasachi's newly launched ad campaign to promote his brand's mangalsutras has not gone down well with a section of the internet. They have deemed the advertisements as ‘obscene’.

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

The mangalsutra ad features heterosexual and same sex couples but what angered netizens is the models posing in intimate wear

This ad campaign features heterosexual and same-sex couples posing for pictures wearing The Royal Bengal Mangalsutra which is a part of the intimate jewellery collection.