Inventory Filter News Today

Zefrs global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platforms proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform

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Social Media Today

The solution provides advertisers with more control over the content that appears around their In-Feed Ads.

LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. Th...

LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. Th...