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Loss due to data breach could cost brands $93 bn, hurt trust: Study

This represents 4-9.6 per cent of their cumulative value. The study gains significance in the backdrop of yet another massive hack, this time of Microsoft’s email software, which is estimated to have affected at least 60,000 known victims globally, according to Bloomberg. The study found that there is a long-term impact of data breaches on brands across sectors. This is because companies are increasingly embracing digital platforms to improve customer experience, one of the reasons why ...
Ameya Kapnadak Vishal Salvi Invisible Tech Real Impact Interbrand India Cyber Security

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