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gen ai investments: Alphabet, Meta ad sales in Q4 unlikely to reflect gen AI investments

Generative AI is expected to have a muted impact on the advertising businesses of Alphabet and Meta Platforms as they report Q4 results. Google has introduced AI tools for targeted advertising and budget distribution. Meta is using generative AI for ad campaign variations. Microsoft is likely to be an early winner in the generative AI race with demand for its cloud services. Political advertising will be a focus in 2024, benefiting Meta and Google. Alphabet is expected to report an 11.8% growth ...
Uttar Pradesh Gil Luria Certificate Programme In Data Science Machine Programme In Fintech Offering College Meta Platforms

Alphabet has strong Ad sales but cloud business disappoints

Alphabet, Googles parent company, reported an 11% increase in quarterly sales, reaching $76.7 billion, driven by a rebound in digital advertising. However, investors were disappointed with the performance of its cloud computing business, which lags behind Microsoft and Amazon. Googles profit jumped 42% to $19.7 billion, surpassing expectations.
Jesse Cohen Ruth Porat Sundar Pichai Max Willens Amazon Web Services Offering College

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Facebook: Meta rallies as AI-powered ad sales drive 'monster' forecast

Meta, the parent company of Facebook, saw its shares surge by almost 8% after a positive second-quarter earnings report. The rise in ad revenue, driven by strong engagement with AI-powered campaigns, was a standout performance, with analysts praising figures showing 12% growth despite the uncertain economic picture.
Mark Shmulik Mark Zuckerberg Mark Mahaney Ali Mogharabi Wall Street Artificial Intelligence

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