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If you're not digital transforming, you're dying. Six reasons to do it.

Adobe Stock Spend Matters welcomes this guest post from Howard Tiersky, author of "Winning Digital Customers: The Antidote to Irrelevance." The world is changing rapidly, and once-loved “legacy” brands are falling out of favor. The reason is painfully simple. At one time these brands exceeded customers’ needs and stood for something they cared about. (That’s how you earn love.) But today’s customers are different. Very different. The vast majority are living a lifestyle that...
Howard Tiersky Schoen Berland Harvard Business School Aberdeen Group Spend Matters Digital Customers

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