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Bit perhaps goofy, just for fun play grounds, and the goofy train, and the smoke and all that stuff. >> that is a good point that youre bringing upg. that was something we kept in mind because we saw what you had going on. but we also know these are not low end and theyre not really low priced what youre doing. >> thats true. >> and its not kids that are looking on the website. its adults making decisions. so we wanted to make sure were reaching out to the right audience. so this one, i dont kno...

For their quality craftsmanship. with this logo, its almost a little bit churchy-looking like a steeple. and we know thats a growing portion of your business, we thought that was fun. and theres a lot of fun we can do with that logo. >> i think i fool reserved, because it seems a little too sophisticated from the little bit perhaps goofy just for fun playgrounds and the goofy train and the bubbly smoke and all of that stuff. >> and thats, thats a good point that youre bringing up. thats somethin...