Itz Traceable News Today

As a global player in the cosmetic and personal care product manufacturing and supply chain industries, BASF is constantly developing and launching more effective digital and ingredient solutions for formulation companies and consumer brands. In this Q&A, we spoke to several BASF executives for their takeaways on recent company innovations.

During this year’s show, we saw ingredient traceability go digital, experienced multiple examples of multifunctional ingredients and finished CPGs, and the reformulation or relaunch of existing hero ingredients by manufacturers and suppliers to the cosmetics and personal care product industries.