Online shopping is here to stay - for businesses to be the chosen one by customers, is to provide effective, seamless channels of communications before, during and after transactions. KUALA LUMPUR, Malaysia, Oct. 18, 2022 /PRNewswire/ ADA, the largest independent analytics, data, and artificial intelligence (AI) business in the region has partnered with Omcom, a conversational commerce platform for businesses, to provide a convenient solution for businesses to manage chats and customer support management across hundreds of marketplace stores in Southeast Asia (SEA). ADA manages flagship stores of blue chip brands such as Unilever, Procter & Gamble, Laneige, among others, and this partnership has helped ADA manage high traffic of messages in various channels while ensuring the customer experience journey is uniform across the brands' products and markets in SEA. "In the past, keeping track of every online store's messaging platforms was a laborious task that consumed