Hard seltzer pioneer White Claw is launching White Claw 0% Alcohol in the US in January: ‘a radically new beverage’ that is designed to combine White Claw flavors with hydrating electrolytes while replicating the complexity of alcohol.
Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.