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December 7, 2023
As controversy continues to swirl about brand safety on X and comments from owner Elon Musk, marketers have been pulling their ads resulting in a loss in revenue.
July 25, 2023
It is Barbie’s world, and U.S. businesses hope their social-media marketing can help them cash in on it amid the film's soaring box-office success.
July 23, 2023
It is Barbies world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to striped dog bandanas to hot pink cocktails, many...
July 23, 2023
By Kailyn Rhone and Arriana McLymore NEW YORK (Reuters) - It is Barbie's world, and U.S. small businesses hope their social-media marketing can help t...
July 23, 2023
It is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to striped dog...
July 23, 2023
Mattel's iconic doll brand partnered with big companies including Inditex’s Zara, Airbnb and Google to launch licensed merchandise and products
July 23, 2023
Barbie hashtag has 14.1 million times on Instagram and 50.5 billion views on TikTok
May 3, 2023
Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It's time for an experiment.
January 27, 2023
Martin Sorrell speaks about the year to come for advertising
January 19, 2023
Third wave of national consumer survey reinforces earlier findings and uncovers new insights about how homes can better accommodate current and future generationsSAN DIEGO, CA / ACCESSWIRE / January 19