John Battelle's Search Blog No. TV Advertising Is Not Going to Become "Performance Driven"
Remember the "year of mobile"? That was the five-year period from roughly 2007 to 2012, when industry pundits annually declared that everything was about to change because of the smart phone. Mobile eventually did come to dominate the marketing landscape, but the shift took far longer than anyone expected. I'm starting to think we're in…
Source: battellemedia.com