KingGee wears the crown in new brand positioning
Speaking directly to the next generation of tradie.
Source: adnews.com.au
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KingGee tells Australian tradies "You wear the crown" in new campaign via DPR&Co
Iconic Australian workwear brand KingGee, part of the Workwear Group, has a new positioning via full-service agency DPR&Co. The relaunch highlights the rise in status of tradespeople in Australia. ‘You wear the crown’ not only speaks to the fact that tradies have earned a much more respect
Source: campaignbrief.com