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Staple Philippine breakfast rolls shrink as prices rise

As wheat prices rise and a weaker peso hikes the cost of imported edible oil, many Philippine bakers are shrinking the size of a popular breakfast roll to cope with higher inflation. The slightly sweet and pillowy soft pandesal, which Filipinos often dunk in coffee or stuff with cheese, used to weigh 35g at Matimyas Bakery, a bakery in suburban Manila. However, as the cost of local and imported ingredients has soared, co-owner Jam Mauleon gradually reduced the size of the roll — known as the �...
Lucito Chavez Joey Salceda Laarni Guarino Staple Philippine Matimyas Bakery Jam Mauleon

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